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BizReport : September 12, 2013 Archive

September 12, 2013 Archive

Advertising | September 12, 2013

Adobe upgrades Target, adds Campaign tools

Several changes to the Adobe Marketing Cloud this week - including upgrades to the Adobe Target solution and the addition of Neolane platform, which has become Adobe Campaign. The Adobe Campaign platform, formerly Neolane, is a cross channel campaign management tool set up to help brands better integrate offers, messaging and customer contacts across platforms. >>

Ecommerce | September 12, 2013

Are product listings a good investment?

Over the past year we've seen more retailers - both major brands and small mom-and-pops - invest ad dollars in product listing ads. Similar to sponsored search, the ads are said to help retailers better engage in-market shoppers. But, do they? >>

Advertising | September 12, 2013

Report: Ad viewability up, fraud levels down

News is mixed for the first half of 2013 from an advertising, but is perhaps skewing slightly toward the positive. According to new data out from the Integral Ad Science Q1-Q2 2013 Semiannual Review consumers are seeing ads more easily while fraud has taken a little slide. >>

Advertising | September 12, 2013

Which ad formats are putting off your website visitors?

Are the types of ad formats on your website driving consumers away? According to new research from content-style ad network Adblade, where online ads appear on a page can seriously damage their enjoyment of a website, or turn them away. >>



Mobile Marketing | September 12, 2013

In-flight Wi-Fi more important than legroom and bathroom facilities

When up in the air, would you trade legroom or your favorite seat for access to reliable Internet connectivity? Many would, according to a new survey of travelers from Honeywell Aerospace, going as far as to sacrifice bathroom facilities. >>

Email Marketing | September 12, 2013

Gmail's tabbed format a hit with young Millennials

Discussion surrounding the impact of Gmail's tabbed format continues, and new research reveals that young Millennials in particular have embraced the format and changed their behavior accordingly. >>