September 10, 2013 Archive

Advertising | September 10, 2013

Study: Casual gamers interested in value added propositions

There is a divide widening between casual social and mobile gamers and their more intense counterparts: that of the value exchange ad proposition. According to a new report out from MediaBrix, casual mobile and social gamers are quite interested in value exchanges, believing that these options enhance their gaming experience. >>

Advertising | September 10, 2013

Ad Roundup: Content curation and international expansion

This week marks two big pushes in the online space: a data platform is moving into the international space while a content curation platform launches for domestic brands. >>

Internet | September 10, 2013

Report: Intranets improving employee engagement

With so many distractions in the work place it is no wonder that many employees become side tracked. But one new report offers hope to employers trying to improve the engagement - and productivity - of workers. The solution could be an intranet system. >>

Advertising | September 10, 2013

Study: Television still driving store traffic

Online video may be garnering more buzz than traditional television, but new data out from Placed finds traditional television still has a place for many retailers. According to the Ratings to Retail - Fall TV 2013 report, television continues to drive traffic to store locations. The key, of course, is knowing which networks are driving traffic to which types of stores. >>

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