September 9, 2013 Archive

Research | September 09, 2013

Report: Women, Boomers leading the freelance charge

The Internet isn't only letting families and friends stay better connected. It is now pushing deeper employer/employee relationships - in the form of freelance/independent work. According to new data out from MBO Partners, the number of people freelancing or working independently is up 5% over the past year, with women and Boomers leading the freelance way. >>

Loyalty Marketing | September 09, 2013

Predictive dialer pause puts off otherwise responsive consumers

Brand new research reveals the majority of consumers are happy for companies to contact them by telephone and many will answer calls from unfamiliar numbers, but the same research reveals the extent to which the dreaded predictive dialer pause causes amenable consumers to hang up and feel unvalued. >>

Social Marketing | September 09, 2013

Hashtags don't increase viral reach or engagement on Facebook

The debate about whether hashtags on Faceobok work continues, and the news isn't good. New research from Edgerank suggests that hashtags on Facebook could actually be detrimental to a brand's viral reach and engagement. >>

Email Marketing | September 09, 2013

Top 3 tips for better transactional messaging

Every time of the year is important, but during the holiday season transactional messaging can make or break a retailer's bottom line. That is because more people are doing more shopping - and those transactional messaging have huge potential to engage, re-engage and become conversions. >>

Ecommerce | September 09, 2013

Tablets to account for over 62% of overall 2013 U.S. mcommerce sales

Mobile devices are playing an increasing role in commerce, being both a means to make purchases and, just as importantly, a tool for research. >>

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