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BizReport : September 5, 2013 Archive

September 5, 2013 Archive

Social Marketing | September 05, 2013

Topsy to index every tweet ever tweeted

Have you ever wanted to see the social evolution of a brand or product, including missteps made in the early days of social media? Topsy has, and is offering that knowledge to everyone. The platform has indexed Twitter, including every tweet ever tweeted, since the platform's launch in 2006. >>

Research | September 05, 2013

Study: Concerns about mobile privacy growing

Mobile consumers are more willing to share their personal information now than in the past. But that doesn't mean they want to be tracked while on the mobile web or using mobile apps. That, according to new data out from TRUSTe, which shows 69% 'don't like the idea' of mobile tracking and 43% won't share personal information even in exchange for free or lower-cost apps. >>

Advertising | September 05, 2013

Marketo, Demandbase announce integration

A new integration in the online space will offer businesses a better way to personalize online experiences. Demandbase will integrate their targeting and personalization offerings within the Marketo system, giving Marketo clients additional advertising options. >>

Advertising | September 05, 2013

Research reveals consumer attitudes toward Smart TV advertising

Smart TV is making headway, with both consumers and advertisers. New research reveals the power of interactive ads on Smart TV and the positive attitude users have towards ads on their device. >>

Ecommerce | September 05, 2013

94% of businesses find digital experience replay tool effective

Today, customer satisfaction and online experience are the "lifeblood of businesses". Yet nearly three-quarters (73%) do not know the reasons why visitors to their website leave without converting, according to a new whitepaper from IBM Tealeaf. >>

Mobile Marketing | September 05, 2013

Unruly: Apple users aren't sharing like Android users

Apple may be the leading handset among smartphone phone owners, but Apple users don't seem overly invested in sharing their OEMs video content. According to new data out from Unruly Apple iPhone video ads account for fewer than 10% of shares. >>