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BizReport : September 2, 2013 Archive

September 2, 2013 Archive

Mobile Marketing | September 02, 2013

Android app revenue to double in 2013

The surge in Android adoption is reflected in the platform's doubling of mobile app revenues this year, according to new research from ABI Research. >>

Mobile Marketing | September 02, 2013

Asia-Pacific marketers set to boost mobile marketing budgets

Nine out of ten marketers in the Asia-Pacific region predict a significant rise in mobile marketing budgets, as mobile becomes part of the wider budget rather than a standalone activity. >>

Advertising | September 02, 2013

Double purchase intent with interactive pre-roll video ads

The ability of interactive video ads to double purchase intent highlights the significant advantage of interactive brand marketing via online video compared with television ads. >>

Social Marketing | September 02, 2013

Top tips to help integrate ads, social media

Social media may be where the customers are online, but the space is becoming an ever-trickier platform for many businesses. How many posts are too many? How can they create more meaningful conversations? And how can all that data be used? Our expert offers his advice. >>



Research | September 02, 2013

SMBs: How to better prepare for employee interviews

In the small business space few executives have time to complete days and days of interviews. Couple that will stats out from the Bureau of Labor Statistics, showing that unemployment claims have been down throughout 2013, and the time for those pesky interviews may be drawing near. Here's how SMBs can get more from the interview process - without wasting time. >>

Advertising | September 02, 2013

Platforms help brands see how television ads are performing

Two platforms are helping brands expand their reach into television. Gracenote has announced they'll power snapshots of TV programming while eXelate has released early data indicating their platform is pushing greater TV audience data. >>