RSS feed Get our RSS feed

News by Topic

BizReport : Mobile Marketing : August 23, 2013

The way to consumers' digital wallets is via coupons and loyalty

In its first annual Vibes Mobile Wallet Consumer Report, the mobile marketing technology firm reveals that 6 out of 10 consumers would change their perception of a retailer for the better of they provided special offers and loyalty cards via a mobile wallet.

by Helen Leggatt

From the survey of 1,000 U.S. smartphone owners, Vibes concludes that using their smartphone as a mobile wallet that "eliminates the need for paper items... and expedites the check-out process at their favorite retailers" is what consumers want.

More than one third of (36%) claim they use their mobile phone to shop in store more today than they did two years ago - citing this as the biggest shift in their overall shopping experience

"This research confirms what we've been seeing in the mobile wallet campaigns we have run for our retail customers - a consumer's phone is more than just a research tool," said Jack Philbin, co-founder and CEO of Vibes.

Almost 60% of respondents that use mobile wallets said they would look better upon a retailer if special offers and loyalty cards were sent to it. In terms of delivery, email was the preferred method (46%) followed by text message (20%) and apps (19%).

Among non-users of mobile wallet technology, the most compelling reason to try a non-payment version was receiving better promotions and offers (50%) followed by being able to organize coupons and loyalty cards (43%).

However, when Vibes asked the survey panel for their definition of a mobile wallet, only 27% really knew what they were talking about ("a mobile tool that allows me to both pay for items with my phone and store information") compared with 19% who outright agreed they had "no idea what a mobile wallet is or what it's used for".

Tags: consumer survey, loyalty marketing, mobile payments, mobile trends, mobile wallet, retailer trends, smartphone

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.