News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
The way to consumers' digital wallets is via coupons and loyalty
In its first annual Vibes Mobile Wallet Consumer Report, the mobile marketing technology firm reveals that 6 out of 10 consumers would change their perception of a retailer for the better of they provided special offers and loyalty cards via a mobile wallet.
From the survey of 1,000 U.S. smartphone owners, Vibes concludes that using their smartphone as a mobile wallet that "eliminates the need for paper items... and expedites the check-out process at their favorite retailers" is what consumers want.
More than one third of (36%) claim they use their mobile phone to shop in store more today than they did two years ago - citing this as the biggest shift in their overall shopping experience
"This research confirms what we've been seeing in the mobile wallet campaigns we have run for our retail customers - a consumer's phone is more than just a research tool," said Jack Philbin, co-founder and CEO of Vibes.
Almost 60% of respondents that use mobile wallets said they would look better upon a retailer if special offers and loyalty cards were sent to it. In terms of delivery, email was the preferred method (46%) followed by text message (20%) and apps (19%).
Among non-users of mobile wallet technology, the most compelling reason to try a non-payment version was receiving better promotions and offers (50%) followed by being able to organize coupons and loyalty cards (43%).
However, when Vibes asked the survey panel for their definition of a mobile wallet, only 27% really knew what they were talking about ("a mobile tool that allows me to both pay for items with my phone and store information") compared with 19% who outright agreed they had "no idea what a mobile wallet is or what it's used for".
- Forge relationships with consumers with gamification marketing techniques
- 50% of teens bored of Facebook as the social network loses its 'cool' factor
- Studies ID social trends for the holiday season
- Experts: Use the Hunger Games strategy to avoid spam folders
- Studies predict strong holiday shopping season
- Unruly IDs the most shared videos of 2014
- Expert: Why marketers should watch augmented reality
- Top 6 tips to set retailers up for the 2014 holidays
Featured White Papers
- 2014 Top Insights for Marketing Executives
Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of...
- 6 Common Marketing Problems and How to Beat Them
Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of Marketing eBook and get control....
- Social & The DMP: Understanding Data-Driven Social Media Marketing
Learn how top marketers improved their Social Media Marketing....