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BizReport : Mobile Marketing : August 29, 2013


Tapjoy, Zuuka partner for kid-safe app environment

We've all seen the headlines: Parents Complain Children 'Tricked' Into Buying Content. In the mobile world, most kids don't understand that in some app's 'leveling up' or even opening another book costs real-world cash. A new partnership between Tapjoy and Zuuka may change how kids - and parents - approach their favorite apps.

by Kristina Knight

Zuuka's iStoryTime is one of the most popular reading apps in the mobile space. Through the partnership zuuka's iStoryTime platform will integrate Tapjoy's Mobile Value Exchange, giving parents the ability to engage with ads in exchange for 'credits' in the iStorytime store.

"With zuuka and the iStoryTime app, we are empowering parents to earn credits for use toward their family's favorite narrated books," said Steve Wadsworth, president and CEO, Tapjoy. "We are seeing a trend of app publishers utilizing the mobile value exchange model to enable their users to get the premium content they want. With this partnership and the amazing brands and narrated storybooks that are available through iStoryTime, we're breaking new ground and continuing to deliver innovative ways to deliver the premium content people love."

The platform offers a simple interface: parents watch video content and are offered credits with which they can download new books for kids. The options for earning credits include video views, taking surveys or ad engagements.

"We're thrilled to be adding a new free-to-own model to allow our audience to get their favorite narrated books without cost," said Graham Farrar, co-founder and CEO, zuuka. "With the hottest titles available, from Ice Age to The Smurfs, parents can now expand their family's digital library without paying for the content, and without exposing children to any advertising. Partnering with Tapjoy, and enabling parents to get their kids favorite stories for free, will bring our content to more families and encourage more children to read."






Tags: app monetization, appvertising, mobile marketing, mobile monetization, Tapjoy, zuuka








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