News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Retail: Mobile shoppers are in-store before they step through the door
Retailers are well aware of today's mobile in-store shopping behavior. Much has been written of showrooming. However, new research reveals that the mobile shopping experience begins way before the consumer has walked through the store door.
No matter how big or small, retailers must embrace mobile's role in-store in the shopping experience by providing the content consumers want, when they want it, and in a quick and efficient format.
Consumers don't leave the house without their mobile device, and those devices are playing significant roles in the day to day lives of their owners. They have become always-on weather stations, newspapers, magazines, books, telephones, messaging centers, social facilitators, diaries, calendars, to-do lists, text books, torches, compassses and, increasingly, shopping buddies.
New research from Maxymiser, "Mobilizing the Retail Shopping Experience", reveals the increasing role mobile devices are playing in a trip to the stores. Previous research by others has revealed much about what consumers do with their device in-store, and how that's affecting bricks-and-mortar stores. Maxymiser's research backs up what's gone before, revealing that 39% of mobile owners use their device while in the aisle of a store.
However, Maxymiser's research reveals another behavior that is of great importance to retailers. While nearly 4 in 10 shoppers are using their device in-store, almost a fifth are putting it to use on the way to a store, looking up a store's opening hours (14%) and checking for coupons and promotions (12%). An effective mobile strategy will recognize this pre-store behavior. A pre-visit mobile experience can do a lot to entice consumers in-store, providing information about in-store offers and promotions, new inventory and personalized recommendations.
"This research points to a clear shift in consumers' mobile behavior as well as an urgency among retailers to move mobile optimization to the top of their digital marketing priorities in 2013," said Paul Dunay, global vice president of marketing, Maxymiser.
"Every moment they delay can result in a huge windfall not only in customer engagement and loyalty, but also in revenue."
Image via Shutterstock
- Olfactory device for mobile phones not to be sniffed at
- Report reveals impact of slow load times on brand perception
- Print catalogs continue to drive sales in Australia
- Study: Shoppers more focused on the end-game
- Adchemy release pulls keywords from branded content
- RocketLawyer: SMBs looking forward to 2014
- Survey: Marketers facing disconnect with content creation
- Nearly half of consumers believe mobile marketing messages are irrelevant, useless
Featured White Papers
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...