News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Smartphone users spending more time on retail sites
Smartdevices are pushing more people to spend more time online - and much of that time is spent on retail websites. That according to new data out from Millennial Media, which indicates time spent on mobile retail sites (via smartphone) has increased nearly 400% since 2010.
According to the data mobile now leads the retail category for time spent, toppling desktops. But, perhaps more surprising is that men are the predominant mobile-retail site visitors. Most mobile surfers visiting retail hubs have a household income over the $75,000/year mark, according to Millennial Media.
Other interesting findings include:
• Men are most likely to use mobile to compare prices or scan barcodes
• Woman are most likely to use mobile send product images to friends or find coupons
• 37% of retail campaigns focused on increasing foot traffic, 24% focused on driving mobile/site traffic
Just over 40% of mobile campaigns included store locator options and direct-purchase options.
Meanwhile, eCommerce in general is having a banner year. According to new data out from comScore desktop-based retail spending is up more than 15% (YoY) for Q2; online shoppers spent more than $49.5 billion online in the second quarter of 2013.
"The second quarter of 2013 saw a healthy acceleration in the online spending growth rate to nearly 16 percent on the strength of a particularly enthusiastic April from consumers," said comScore chairman Gian Fulgoni. "Increased spending growth for the quarter not only reflects the long term share shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment. This strength is particularly significant since the second quarter tends to be seasonally lighter for e-commerce, and, as such, represents a positive indicator for the back half of the year."
The top eCommerce categories included Apparel/Accessories and Digital Content/Subscriptions. eCommerce accounted for nearly 10% of shoppers' discretionary spending for the quarter.
Image via Shutterstock
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
- Top 3 tips to win with social this holiday season
Featured White Papers
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...
- Motivations in the Marketing Mix
Direct targeting of consumers based on their motivations increased message relevance....
- 10 New Ways to Think About Affiliate Marketing Best Practices
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016. While affiliate marketing is...
- Create Conversations, not Campaigns
Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about...