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BizReport : Research archives : August 29, 2013

Report: Mobile engagement hinges on experience

We all know that mobile is all about the experience. New data from Maxymiser underlines that fact, especially in mobile retail. According to new data from the Mobilizing the Retail Shopping Experience, 39% of mobile shoppers will leave a mobile site after a poor experience - for a competitor store.

by Kristina Knight

Other interesting findings from the report include:

• 65% of mobile users place emphasis on fast mobile page loads and easy to use sites
• 58% of mobile shoppers use devices on the way to a physical store or while shopping in-store
• 23% of shoppers will 'return less often' if they have a bad mobile experience

"If there's one thing we know, it's the importance and value of testing and personalizing the customer experience across all devices," said Paul Dunay, global vice president of marketing, Maxymiser. "This research points to a clear shift in consumers' mobile behavior as well as an urgency among retailers to move mobile optimization to the top of their digital marketing priorities in 2013. Every moment they delay can result in a huge windfall not only in customer engagement and loyalty, but also in revenue."

Meanwhile, AppAnnie has released new data that indicates the interests of mobile app users. Data from the AppAnnie Index shows that messenger apps are growing in popularity as more mobiles use their devices to stay in touch with friends, family and social networks. Six of the top 10 apps downloaded within GooglePlay were messenger apps (July 2013, non-gaming).

Tags: AppAnnie, customer experience, Maxymiser, mobile experience, mobile marketing

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