News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Apps, all-in-one devices leading mobile
While mobile devices continue to fly off the shelves, more consumers are now looking for all-in-one devices like the iPad or the Samsung Galaxy rather than Kindle and it's tablet spinoff Kindle Fire. That, according to new data out in the latest Jumptap Mobile STAT report.
According to the data Apple is still leading the mobile race for tablet market share, but Samsung's Galaxy is pushing into the iDevice share. The Galaxy Tab increased its market share nearly 6% between Year over Year (YoY). The Kindle Fire, meanwhile, has dropped almost 12% of their market share. Other interesting findings from the Jumptap network include:
• iPod Touch has lost more than 10% of its share in the past year
• Both Blackberry and HTC have lost market share in the past year
• Most feature phone users are older and in the Southern US
"Previously, the iOS vs. Android battle could not crown a standing victor for Android," said Matt Duffy, VP of Marketing at Jumptap. "Yet in the past year, we've seen Samsung rise above the pack in both tablet and smartphone share."
One more interesting finding: apps aren't going away. In fact, apps are pulling more engagement and traffic to the mobile space. The Mobile STAT report shows that most (84%) of mobile traffic is now sourced from apps.
Meanwhile Zumobi has released the new App Promotion & Monetization Best Practices Playbook, set up to help brands looking into developing an app or making an existing app better. The playbook looks at app performance and offers mobile brands ideas on increasing consumers' engagement with an app and basic knowledge of an existing application.
"As the first company to build native ads exclusively for the mobile platform, Zumobi has worked closely with publishers to sharpen app strategies, development and business models. Today, publishers have a handful of options to monetize their mobile apps like implementing our native ZBi advertising platform," said Marla Schimke, VP of Marketing at Zumobi. "Our Playbook offers several effective ways that publishers can drive significantly more downloads, user engagement, and revenue. And, it's based on the proven success we have achieved with our partners."
Some interesting takeaways from the Playbook include:
• App running on a publisher network have 82% more downloads
• Spotlight promotions for apps can result in 70% more downloads
• Newsletter app promotions are pushing about 40% more downloads
Image via Shutterstock
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...