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BizReport : Mobile Marketing : August 23, 2013


Report: Apps, all-in-one devices leading mobile

While mobile devices continue to fly off the shelves, more consumers are now looking for all-in-one devices like the iPad or the Samsung Galaxy rather than Kindle and it's tablet spinoff Kindle Fire. That, according to new data out in the latest Jumptap Mobile STAT report.

by Kristina Knight

According to the data Apple is still leading the mobile race for tablet market share, but Samsung's Galaxy is pushing into the iDevice share. The Galaxy Tab increased its market share nearly 6% between Year over Year (YoY). The Kindle Fire, meanwhile, has dropped almost 12% of their market share. Other interesting findings from the Jumptap network include:

• iPod Touch has lost more than 10% of its share in the past year
• Both Blackberry and HTC have lost market share in the past year
• Most feature phone users are older and in the Southern US

"Previously, the iOS vs. Android battle could not crown a standing victor for Android," said Matt Duffy, VP of Marketing at Jumptap. "Yet in the past year, we've seen Samsung rise above the pack in both tablet and smartphone share."

One more interesting finding: apps aren't going away. In fact, apps are pulling more engagement and traffic to the mobile space. The Mobile STAT report shows that most (84%) of mobile traffic is now sourced from apps.

Meanwhile Zumobi has released the new App Promotion & Monetization Best Practices Playbook, set up to help brands looking into developing an app or making an existing app better. The playbook looks at app performance and offers mobile brands ideas on increasing consumers' engagement with an app and basic knowledge of an existing application.

"As the first company to build native ads exclusively for the mobile platform, Zumobi has worked closely with publishers to sharpen app strategies, development and business models. Today, publishers have a handful of options to monetize their mobile apps like implementing our native ZBi advertising platform," said Marla Schimke, VP of Marketing at Zumobi. "Our Playbook offers several effective ways that publishers can drive significantly more downloads, user engagement, and revenue. And, it's based on the proven success we have achieved with our partners."

Some interesting takeaways from the Playbook include:

• App running on a publisher network have 82% more downloads
• Spotlight promotions for apps can result in 70% more downloads
• Newsletter app promotions are pushing about 40% more downloads

Image via Shutterstock

Tags: Jumptap, mobile marketing, mobile tools, mobile trends, Zumobi










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