Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Search Marketing : August 30, 2013
Product Listing Ad performance proves relevancy to searchers
Product Listing Ads are overwhelmingly more relevant to consumers' searches than text ads, according to new research released by Marin Software.
In July this year, the number of searchers that viewed a Product Listing Ad (PLA) and went on to click on it - the click through rate (CTR) - was 21% higher than the CTR for text ads.
Furthermore, the year-on-year the share of PLA clicks to text ads is up 93% as is the percentage of spend versus text ads.
Of course, all that means another rise - and Marin's findings show that PLA cost-per-clicks increased 53% year-on-year. In comparison, text ad CPCs rose 10%.
"From October through December 2012, when Google first transitioned shopping results in the US, PLAs experienced an almost exponential growth in impressions and clicks," writes Kye Mou on Marin's company blog.
"Since then, retailers have continued to embrace the richer and more engaging ad experience, providing online shoppers with highly relevant creative that include product details, images, and price."
Tags: CPC trends, CTR trends, Google, Product Listing Ads, search advertising, search engine, search marketing
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
- How to build loyalty through games
Featured White Papers
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay... - 10 Tips to Make your Facebook Content Newsfeed-Worthy
There's only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means... - Benefits of Web Self-Service
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest... - Google Hummingbird - The Marketer's Guide
Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade.... - Worksheet: Are You Ready for Marketing Automation?
Use this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good... - Wiley's Modern Marketing Book Bundle - A Free 163 Page Sampler
This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material... - 5 Recurring Revenue Growth Secrets
Your existing customers are the lifeblood of your business and the revenue that they provide is your most profitable. Why...