News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platforms to push greater SMB engagement
Two platform upgrades should give small businesses a better foothold in the online space - without toppling marketing budgets in the process. The first will allow brands to create ads for both the social and search spaces while the second offers an assist with customer automation.
First, an update to the PricingEngine platform will allow brands to create an ad one time and then push across the social space - including sharing sites like Reddit, Foursquare and Twitter and search engines including Google, Bing and Yahoo.
"Millions of small business owners are the backbone of our economy, and they deserve to have the best tools available to take advantage of growth opportunities through digital media channels just like major corporations," said Jeremy Kagan, co-founder and CEO, PricingEngine. "That's why we're excited about the expansion of our platform to include support for advertising across these popular social media sites. This kind of innovation and enablement of the small business community is what has been fueling our own strong growth and expansion."
Meanwhile, ReachLocal has launched the ReachCommerce portal, set up to offer an assist to local retailers. Through the portal local businesses can control budgets through online bookings and customer automations.
"In the 10 years that ReachLocal has been helping SMBs bring their marketing efforts online, we've discovered that many still operate the same way they did 50 years ago," said Zorik Gordon, ReachLocal's co-founder and chief executive officer. "We created ReachCommerce to give local businesses a painless way to bring all of their operations online and harness the power of mobile technology, which we believe will reduce the costs of lost bookings, customers and profits."
Image via Shutterstock
- What Twitter's roll-out of Periscope ads means for digital brands
- Ad Roundup: Tools to connect shoppers
- Top 3 tips for B2B brands to harness purchasing power
- Channel 4 video-on-demand ads address viewer by name
- IAB: 2016 Internet ad spend breaks records
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...