News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platforms to push greater SMB engagement
Two platform upgrades should give small businesses a better foothold in the online space - without toppling marketing budgets in the process. The first will allow brands to create ads for both the social and search spaces while the second offers an assist with customer automation.
First, an update to the PricingEngine platform will allow brands to create an ad one time and then push across the social space - including sharing sites like Reddit, Foursquare and Twitter and search engines including Google, Bing and Yahoo.
"Millions of small business owners are the backbone of our economy, and they deserve to have the best tools available to take advantage of growth opportunities through digital media channels just like major corporations," said Jeremy Kagan, co-founder and CEO, PricingEngine. "That's why we're excited about the expansion of our platform to include support for advertising across these popular social media sites. This kind of innovation and enablement of the small business community is what has been fueling our own strong growth and expansion."
Meanwhile, ReachLocal has launched the ReachCommerce portal, set up to offer an assist to local retailers. Through the portal local businesses can control budgets through online bookings and customer automations.
"In the 10 years that ReachLocal has been helping SMBs bring their marketing efforts online, we've discovered that many still operate the same way they did 50 years ago," said Zorik Gordon, ReachLocal's co-founder and chief executive officer. "We created ReachCommerce to give local businesses a painless way to bring all of their operations online and harness the power of mobile technology, which we believe will reduce the costs of lost bookings, customers and profits."
Image via Shutterstock
- Twitter helps agency campaigns take off with Flight School
- Top 3 tips to improve employee productivity
- Retailers: Why you need live online assistance for the 2014 holidays
- Top 3 tips to create better transactional email messages
- Facebook enables ad targeting by connection speed
- UK: Lousy public holiday weather drives take-out food search surge
- Release makes push notifications actionable
- Early results show skipping ads improves engagement
Featured White Papers
- How to Maximize, Manage, and Measure Organic Search
Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it's getting...
- Ready, Set, Send: Marketing Automation and the Customer Lifecycle
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These...