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BizReport : Ecommerce : August 26, 2013


Marin: PLAs are delivering for retailers

Brands if you're looking for an ad that delivers, new data out from Marin Software may shed light. According to their new report, Google's Product Listing Ads (PLAs) are delivering click thrus more than 20% higher than text and with a more than 90% Year over Year (YoY) increase in click share.

by Kristina Knight

According to the "Google Shopping Ads: Product Listing Ads Deliver For Retailers" report, consumers and clicking and retailers are creating product listing ads. Their data shows consumer click throughs 21% higher than traditional text ads.

"Product Listing Ads are a break through format for advertisers, but also a big step toward improving the online shopping experience for users," said Matt Ackley, chief marketing officer at Marin Software. "Google Product Listing Ads showcase what happens when users encounter relevant, engaging ads. There is no doubt the online shopping landscape has been significantly changed by PLAs and we expect even more notable results this holiday shopping season."

Some interesting findings include:

• YoY PLA click share increases of 91%
• PLA spending up 59% between October 2012 and July 2013
• PLA CPCs have increased 53%, standard text ad CPCs increased 10% during the same time period

Because of the increase in consumer interest, the Marin report suggests an increasing portion of ad budgets will be pushed through to product listing ads through Q4 2013. How interested are retailers? According to Marin the June 2013 PLA spend was as high as the spend for the November 2012 portion of the holiday shopping period.

Tags: ecommerce advertising, ecommerce trends, Marin Software, PLA trends, product listing ads










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