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BizReport : Social Marketing : August 21, 2013


LinkedIn gives high school students access to University profiles

As of mid-September, LinkedIn is lowering the minimum age to create a profile, to allow high school students to engage with Universities and their graduates.

by Helen Leggatt

It's free to set up a LinkedIn profile, the company gets its revenue, in part, from charging fees for premium access and sells advertising space. And, from 12 September, high school students will also become eligible to partake in the professional networking service.

The reason for lowering the minimum age requirement is simple - it will allow high school students to access a new feature called University Pages. Around 200 Universities already have profiles on LinkedIn, and by allowing students access to these profiles they will be able to learn about what is on offer and connect with other students and graduates.

The minimum age will vary by country. In most countries the minimum age will be 13 but, the U.S., Australia, Canada, Germany, South Korea and Spain, the minimum age will be 14, in the Netherlands 16 and in China 18.

"Smart, ambitious students are already thinking about their futures when they step foot into high school - where they want to go to college, what they want to study, where they want to live and work," says Eric Heath, Director of Legal - Global Privacy and Public Policy at LinkedIn. "We want to encourage these students to leverage the insights and connections of the millions of successful professionals on LinkedIn, so they can make the most informed decisions and start their careers off right."

Image via Shutterstock

Tags: education, online trends, professional services, social network, University










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