News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
LinkedIn gives high school students access to University profiles
As of mid-September, LinkedIn is lowering the minimum age to create a profile, to allow high school students to engage with Universities and their graduates.
It's free to set up a LinkedIn profile, the company gets its revenue, in part, from charging fees for premium access and sells advertising space. And, from 12 September, high school students will also become eligible to partake in the professional networking service.
The reason for lowering the minimum age requirement is simple - it will allow high school students to access a new feature called University Pages. Around 200 Universities already have profiles on LinkedIn, and by allowing students access to these profiles they will be able to learn about what is on offer and connect with other students and graduates.
The minimum age will vary by country. In most countries the minimum age will be 13 but, the U.S., Australia, Canada, Germany, South Korea and Spain, the minimum age will be 14, in the Netherlands 16 and in China 18.
"Smart, ambitious students are already thinking about their futures when they step foot into high school - where they want to go to college, what they want to study, where they want to live and work," says Eric Heath, Director of Legal - Global Privacy and Public Policy at LinkedIn. "We want to encourage these students to leverage the insights and connections of the millions of successful professionals on LinkedIn, so they can make the most informed decisions and start their careers off right."
Image via Shutterstock
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...