News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How to hashtag like a pro
The humble hashtag packs a lot more media punch than its often given credit for. It can insert a Tweet into the heart of an ongoing conversation, or entice Followers to more actively engage.
Hashtags, originally created by Twitter users, have gone on to become an invaluable tool for finding specific conversations taking place on the microblogging platform - they are the file-tabs by which many navigate the cacophony of text.
According to RadiumOne's VP of mobile, Kamal Kaur, the use of hashtags is "unlike other forms of social sharing" because they "implicitly reflect customer sentiment and are one of the most powerful ways consumers have to vocalize their tastes and preferences at scale in a real-time fashion". RadiumOne's recent research found that hashtags motivate half of consumers to explore more content.
In a nutshell, Twitter suggests centralizing usage around one hashtag, instead of spreading a message too thinly across multiple hashtags. Furthermore, identifying an existing hashtag associated with an ongoing conversation, to which your Tweet will add value, is an excellent way of instantly engaging with both Followers but all those who are participating in that conversation.
- Ad experience improves but ad blocking still rising
- Research reveals power of user-generated images in reviews
- Study: Visuals important in reviews
- Consumers increasingly comfortable with mHealth options
- Study: Personalization important for rewards
- Retailers: How to use out-of-store events to engage
- Why do online shoppers switch devices between research and purchase?
- Video ad budgets increasingly diversifying beyond pre-roll
Featured White Papers
- The Keys to a 'Stop 'em & Grab 'em' Landing Page
Follow these keys when developing your landing page, and in no time you will have all of the traffic and...