News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How to hashtag like a pro
The humble hashtag packs a lot more media punch than its often given credit for. It can insert a Tweet into the heart of an ongoing conversation, or entice Followers to more actively engage.
Hashtags, originally created by Twitter users, have gone on to become an invaluable tool for finding specific conversations taking place on the microblogging platform - they are the file-tabs by which many navigate the cacophony of text.
According to RadiumOne's VP of mobile, Kamal Kaur, the use of hashtags is "unlike other forms of social sharing" because they "implicitly reflect customer sentiment and are one of the most powerful ways consumers have to vocalize their tastes and preferences at scale in a real-time fashion". RadiumOne's recent research found that hashtags motivate half of consumers to explore more content.
In a nutshell, Twitter suggests centralizing usage around one hashtag, instead of spreading a message too thinly across multiple hashtags. Furthermore, identifying an existing hashtag associated with an ongoing conversation, to which your Tweet will add value, is an excellent way of instantly engaging with both Followers but all those who are participating in that conversation.
- Top 3 retail tips to personalize across channels
- Expert Advice: Use in-store techniques to sell online
- Twitter helps agency campaigns take off with Flight School
- Top 3 tips to improve employee productivity
- Retailers: Why you need live online assistance for the 2014 holidays
- Top 3 tips to create better transactional email messages
- Facebook enables ad targeting by connection speed
- UK: Lousy public holiday weather drives take-out food search surge
Featured White Papers
- How to Maximize, Manage, and Measure Organic Search
Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it's getting...
- Ready, Set, Send: Marketing Automation and the Customer Lifecycle
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These...