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BizReport : Social Marketing : August 28, 2013

How to hashtag like a pro

The humble hashtag packs a lot more media punch than its often given credit for. It can insert a Tweet into the heart of an ongoing conversation, or entice Followers to more actively engage.

by Helen Leggatt

Hashtags, originally created by Twitter users, have gone on to become an invaluable tool for finding specific conversations taking place on the microblogging platform - they are the file-tabs by which many navigate the cacophony of text.

According to RadiumOne's VP of mobile, Kamal Kaur, the use of hashtags is "unlike other forms of social sharing" because they "implicitly reflect customer sentiment and are one of the most powerful ways consumers have to vocalize their tastes and preferences at scale in a real-time fashion". RadiumOne's recent research found that hashtags motivate half of consumers to explore more content.

A recent infographic and blog post from Twitter demonstrates how to create the most effective hashtag, one that will increase brand reach, and how to take advantage of existing hashtags.

In a nutshell, Twitter suggests centralizing usage around one hashtag, instead of spreading a message too thinly across multiple hashtags. Furthermore, identifying an existing hashtag associated with an ongoing conversation, to which your Tweet will add value, is an excellent way of instantly engaging with both Followers but all those who are participating in that conversation.

Tags: best practice, brand marketing, hashtags, social media, Twitter

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