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BizReport : Email Marketing : August 30, 2013


How Campaigner is pushing higher ecommerce revenue

With the move of many consumers into the always on mobile space, brands are pushing more ad dollars online - both to PC-based and mobile-based platforms. The problem is that many brands aren't using strategy to increase engagement; one platform is helping those brands by creating a holistic look at how customers engage and can be engaged.

by Kristina Knight

"We turn browsers into buyers," said Jaymie Scotto Cutaia, CEO and founder of Jaymie Scotto & Associates. "Most of our customers are engineers and executives in the telecom industry working to build new economies and bring networking improvements to underserved communities. Campaigner's segmentation and workflow innovations help us serve our customers more efficiently and enable them to gain better sales results through better management of customer data."

Campaigner is the sales arm of the j2Global platform, allowing brands to better segment, target and engage online consumers. The platform recently upgraded to give marketers more insight into online and mobile campaigns, including automation for workflow management, advanced segmentation and responsive design mobile templates.

"Campaigner's ongoing innovations help our customers to stay ahead of the curve, empowering them to better understand their audience and create meaningful content," said EJ McGowan, General Manager of Campaigner. "The powerful and intuitive features of Campaigner tackle marketers' biggest challenges, and helps them to improve marketing performance."

According to recent data from a Campaigner survey nearly two-thirds (64%) of consumers experience 'some frustration' from marketing emails received on their mobile devices. Much of the frustration is attributed to emails that don't render properly on mobile screens. The upgrades to the Campaigner platform should lessen this effect because of the template options for mobile email messages.

Tags: Campaigner, email marketing, email tips, email trends










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