News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How brands can use back-to-school to engage holiday shoppers
The back to school shopping season is in full swing, but there is more to this shopping windfall than paper and pencil sales. According to one expert, the back to school season is an early chance for online brands to more deeply engage a loyal customer base.
While most retailers are focused on back to school sales right now, the holiday shopping season - forecast to push past the $600 billion mark - is right around the corner. And back to school may be a way to engage those holiday shoppers early.
According to Offers.com data most back to school shoppers are looking for deals on apparel and accessories, but there are also shoppers who will stock up on paper and pens. And many tablet/computer sales are also expected.
"Our survey shows that 47% of parents plan to start shopping for back-to-school items in August. Brands should be showing their best deals and promotions now in order to reach the majority of shoppers. Give first time customers an additional incentive when they shop early, like an additional discount they can use later on Back to School items," said Howard Schaffer, Vice President, Offers.com.
Shortly after the back to school rush dies down, shoppers will begin looking at the holiday season. A new forecast out from Baynote predicts some will begin shopping in October for the holidays. How can brands use back to school to better engage these early shoppers?
"The back-to-school season is a great way for brands to demonstrate how great their deals are before the holiday season arrives. When shoppers find great offers for back-to-school, they are more likely to look at the same sources for deals on holiday purchases. Stores can also offer back-to-school shoppers additional savings that can be used during this holiday season," said Schaffer.
Through the end of the year, Schaffer says retailers will see significant growth, especially in the e-space.
"People aren't waiting for Cyber Monday anymore, either. A lot of folks skip the Black Friday madness by staying home and purchasing their holiday finds online. We also expect to see a huge increase in deals and shopping on Thanksgiving Day," said Schaffer.
- Expert: How to know if the cloud is right for your business
- Ad Roundup: Targeting, Payments and Data
- Studies highlight importance of location, relevance
- SMBs: New labor laws could impact revenue lines
- Ad Roundup: Mobile, video and ecommerce
- Expert: What Google, Amazon announcements mean for marketers
- Survey: SMBs keying into social
- Survey: Brands leaving app money on the table
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...