News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Headway Digital launches data for emerging markets
Okay brands, time to get your metrics on - outside of your existing comfort zone. In this global economy a growing number of businesses are looking outside their region or city to find new customers. One platform is helping, by offering metrics for those emerging markets.
This week Headway Digital, a global media trading desk, launched DataXpand, offering data driven insights into emerging marketplaces of Latin America - places that have a huge uptick in online and mobile consumers as well as expendable cash for new goods.
"While Latin America remains behind the U.S. in terms of advertising spend, the gap is closing - and data-driven marketing is emerging fast," says Martin Kogan, Co-Founder and Co-CEO of Headway Digital. "Data is the way of the future, and we have invested heavily in making the DataXpand platform unique in its geographic scope and among the most robust available anywhere."
The DMP platform allows businesses to scale audiences and better target ads in the Hispanic marketplace. Their data includes insights about travel-minded consumers, those interested in the automotive and fashion/beauty sectors as well as insights about Hispanic consumers now living in the US.
"U.S. based brands are among the most experienced at using data to optimize their online campaigns. But global markets are a new frontier for them. We offer not only the regional audiences and expertise needed to enter new markets, but also the rich data insights and targeting capabilities they're used to - in a one-stop DSP/DMP solution," said Kogan.
- Seniors unhappy with stereotypes used in advertising
- Top 3 SaaS myths debunked
- Traits independent retailers need to compete
- Report illustrates traditional vs. digital media consumption
- New tool to optimize, monitor content
- Study: Privacy concerns high for wearable tech
- Internet of Things not just for the tech-savvy
- Retale: 73% of parents to use mobile for back-to-school shopping
Featured White Papers
- Top 12 Marketing Tips for the Holidays
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the...
- Three Converged Media Campaigns Worth Emulating
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid...