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BizReport : Advertising : August 26, 2013


Facebook advertisers given access to free, high-quality, commercial images

Advertisers can now have a professional edge to their in-ad imagery thanks to a tie-up between the social network and stock image provider Shutterstock - and it's free.

by Helen Leggatt

It sounds like a great deal - and it is. Facebook has now made it easier for advertisers on the network to present themselves using high-quality imagery, courtesy of Shutterstock.

Images will be made available through Facebook's online ad creation tool, will be fully searchable and, another new feature will allow upload of multiple image files.

Use of the Shutterstock imagery won't cost advertisers a penny. Instead, Facebook will pay royalties directly to Shutterstock image creators.

"Royalties are based on a contributor's earnings tier and will be the same as or more than those for subscription downloads, with usage rights that are more limited than those in our standard royalty-free license," according to a Shutterstock spokesman.

"Not every business has a team of designers to help communicate their message, and so the Shutterstock integration allows Facebook advertisers of all sizes to search and choose from millions of high-quality images at the point of ad creation," said David Fraga, Shutterstock VP of Corporate Development. "This collaboration illustrates the importance of having a simple and powerful API, in this case resulting in a seamless user experience that makes it easier than ever for businesses to reach customers online."

Image via Shutterstock

Tags: advertising, image trends, photography, royalty free, social ads, social network










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