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BizReport : August 30, 2013 Archive

August 30, 2013 Archive

Mobile Marketing | August 30, 2013

McAfee announces record-breaking number of malware strains

A new report from McAfee Labs reveals the growth in the number of new mobile security threats identified in the second quarter of 2013, the highest rate of growth witnessed by McAfee in the last few years. >>

Search Marketing | August 30, 2013

Product Listing Ad performance proves relevancy to searchers

Product Listing Ads are overwhelmingly more relevant to consumers' searches than text ads, according to new research released by Marin Software. >>

Mobile Marketing | August 30, 2013

Retail: Mobile shoppers are in-store before they step through the door

Retailers are well aware of today's mobile in-store shopping behavior. Much has been written of showrooming. However, new research reveals that the mobile shopping experience begins way before the consumer has walked through the store door. >>

Ecommerce | August 30, 2013

How to improve retailer's social strategies

Retail marketing is fast becoming a competitive sport. As more brands try to engage across channels - both online and offline - competition and 'outside the box' thinking is becoming a must. Black Friday Weekend 2012 saw Walmart blanket Facebook with 50 million ads - the problem? Not all those ads were relevant. >>

Advertising | August 30, 2013

Headway Digital launches data for emerging markets

Okay brands, time to get your metrics on - outside of your existing comfort zone. In this global economy a growing number of businesses are looking outside their region or city to find new customers. One platform is helping, by offering metrics for those emerging markets. >>

Email Marketing | August 30, 2013

How Campaigner is pushing higher ecommerce revenue

With the move of many consumers into the always on mobile space, brands are pushing more ad dollars online - both to PC-based and mobile-based platforms. The problem is that many brands aren't using strategy to increase engagement; one platform is helping those brands by creating a holistic look at how customers engage and can be engaged. >>