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BizReport : August 26, 2013 Archive

August 26, 2013 Archive

Ecommerce | August 26, 2013

Marin: PLAs are delivering for retailers

Brands if you're looking for an ad that delivers, new data out from Marin Software may shed light. According to their new report, Google's Product Listing Ads (PLAs) are delivering click thrus more than 20% higher than text and with a more than 90% Year over Year (YoY) increase in click share. >>

Ecommerce | August 26, 2013

Youngsters believe future of the high street store is as a showroom

A five-year study begun in 2011 to monitor a group of youngsters' attitudes towards and use of technology reveals the inevitable future of the British high street as collection of showrooms. >>

Advertising | August 26, 2013

Platforms offer businesses more control

Three releases in the online space may set brands up with more control across screens and in the cloud. Here's how: >>

Advertising | August 26, 2013

Facebook advertisers given access to free, high-quality, commercial images

Advertisers can now have a professional edge to their in-ad imagery thanks to a tie-up between the social network and stock image provider Shutterstock - and it's free. >>

Ecommerce | August 26, 2013

Elance: More businesses using freelancers to expand globally

To date, most freelancers have been hired on a project-by-project basis, for businesses within a similar geographic region. Sometimes, only within the same city. Not any longer - or at least not as much today. According to Elance about 70% of businesses are now hiring freelancers - around the globe - to fill gaps or to expand their base. >>

Social Marketing | August 26, 2013

Facebook ceases to deal in physical gifts, digital gift card to take over

Facebook is ditching the option of sending physical gifts via its Gift feature and concentrating wholly on the less logistically demanding task of providing a digital gift card. >>