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BizReport : August 23, 2013 Archive

August 23, 2013 Archive

Advertising | August 23, 2013

The number of Internet users blocking ads is rising

Facebook ads in news feeds and in the social network's mobile app don't sit well with British users, research from Adblock Plus has discovered, while adblocking detection firm PageFair reveals that adblocking rates are rising. >>

Mobile Marketing | August 23, 2013

The way to consumers' digital wallets is via coupons and loyalty

In its first annual Vibes Mobile Wallet Consumer Report, the mobile marketing technology firm reveals that 6 out of 10 consumers would change their perception of a retailer for the better of they provided special offers and loyalty cards via a mobile wallet. >>

Ecommerce | August 23, 2013

How to get more from Labor Day sales

The final holiday of the summer season is nearly here in the US. Labor Day marks the unofficial end to summer - and a switchover over retailers, too. Our expert offers advice to brands to make the most of Labor Day sales - and revenue. >>

Mobile Marketing | August 23, 2013

Report: Apps, all-in-one devices leading mobile

While mobile devices continue to fly off the shelves, more consumers are now looking for all-in-one devices like the iPad or the Samsung Galaxy rather than Kindle and it's tablet spinoff Kindle Fire. That, according to new data out in the latest Jumptap Mobile STAT report. >>

Advertising | August 23, 2013

How data stitching may change campaign ROI

Data stitching is buzzing around the online space, but many brands don't fully understand what data stitching is or how to use it. I recently chatted with iJento's Paige O'Neill, who explained that stitching links behavioral data, multichannel interactions and customer profile information together to personify [one customer's] data. >>