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BizReport : August 22, 2013 Archive

August 22, 2013 Archive

Internet | August 22, 2013

Social media toolbox takes PR and newsrooms into the social future

PR professionals need to rethink how they distribute news in today's online and social environment. Engaging, rich media content is where it's at, and I spoke to one of the co-founders of Prezly, a social media toolbox for PR professionals, to ask him exactly what it is that today's newsrooms and press releases ought to provide. >>

Internet | August 22, 2013

82% of identity fraud cases in UK occur online

Overall fraud levels in the UK have dropped slightly during the first half of the year, according to a new report released by non-profit anti-fraud organization CIFAS, although identity fraud continues to rise. >>

Loyalty Marketing | August 22, 2013

Report: SMBs counting on loyalty

Small businesses (SMBs) are counting on loyalty to get them through. That, according to new data out from the BIA/Kelsey Group Local Commerce Monitor. According to the report SMBs believe loyalty programs will push about 17% of all their business over the next year. >>

Advertising | August 22, 2013

Ad Roundup: Syndication everywhere and Content recommendations

Two solutions are increasing the ability of brands to properly target advertising while protecting consumers' identity. Here's how: >>



Research | August 22, 2013

Brands: Consumers want you to be involved

The time is now to get involved - with causes and with disaster relief. That is the takeaway from a new report out from Cone. According to the research most global citizens want to see their favorite brands involved in charitable causes. >>

Advertising | August 22, 2013

eMarketer ups U.S. digital ad spending forecasts

Revised forecasts from eMarketer reveal U.S. digital ad spending will top $42 billion this year, driven by increases in mobile ad spending forecast. >>

Advertising | August 22, 2013

3 Questions with iJento's CMO

Data is becoming a bigger part of the advertising pie. As more people go online from different devices, engage with content in different ways and then share that content, data can help brands find patterns and improve the targeting of their campaign. The iJento platform is positioned to help brands both understand and use data more efficiently. >>