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BizReport : August 21, 2013 Archive

August 21, 2013 Archive

Social Marketing | August 21, 2013

LinkedIn gives high school students access to University profiles

As of mid-September, LinkedIn is lowering the minimum age to create a profile, to allow high school students to engage with Universities and their graduates. >>

Trends & Ideas | August 21, 2013

Mobile, Internet banking to drive decline in cash use

Mobile payments and Internet banking will drive up the use of bank cards in the UK, according to a new forecast released by the UK Payments Council, but cash isn't dead yet. >>

Social Marketing | August 21, 2013

Socialbakers: No ideal day for Facebook Fan engagement

The search for the optimum day for engaging Fans on Facebook continues and, while a study from Socialbakers throws up some interesting data, the firm concedes there is no ideal day for posting. >>

Research | August 21, 2013

Study: Mobile brands missing conversions

Mobile brands may be increasing their ad buys and pushing more budget dollars into the space, but they are still missing out on too many conversions. That, according to new data out from BrightEdge, which indicates mobile continues to underperform desktop in the conversion battle. >>

Mobile Marketing | August 21, 2013

Top 3 tips to more deeply engage app users

In a world where consumers have so many ways of engaging - or not - with brands, content and entertainment, publishers and advertisers need to know more about these consumers than ever. Knowledge will help the brand better connect on the first engagement, create a deeper engaging and keep those consumers coming back for more. But that knowledge - or targeting - is sometimes missing the mark in mobile. Here's how brands can do it better: >>

Blogs & Content | August 21, 2013

How digital video will change 2014

Branded video content as well as more traditional video advertising is expected to see a significant increase in 2013. In July comScore reported that 187 million Americans watched more than 45 billion video clips - nearly 20 billion of which were video ads. >>