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BizReport : August 20, 2013 Archive

August 20, 2013 Archive

Mobile Marketing | August 20, 2013

Study: App developers need to up their testing

The big takeaway from a new study commissioned by SOASTA: that app developers need to do more testing. While many developers do test apps for crashing, functionality and user experience, new data from their study indicates a majority of app users (over age 18) are concerned about performance. >>

Mobile Marketing | August 20, 2013

JiWire: Shoppers turn to mobile for research, comparison

New data out from JiWire underlines the importance of mobile functionality for retail brands. According to the Q2 Mobile Audience Insights Report nearly half (42%) of shoppers prefer to research products via mobile while 45% prefer to purchase in-store. >>

Advertising | August 20, 2013

Platforms update sales messaging tools

Off-site sales staffs will likely receive more insight from two platform updates this week. From Corporate Visions and Brainshark come new ways for sales people to engage and monitor leads in the field. >>

Mobile Marketing | August 20, 2013

Brands: Why mobile efforts need better targeting

Brands are pushing more and more ad dollars into the mobile space, specifically the app space. But many of those dollars are falling in an abyss. Mobile consumers aren't converting or aren't turning into loyal customers. One expert explains how mobile brands can do a better job at engaging these customers. >>

Trends & Ideas | August 20, 2013

Blackbaud: Boomers donate almost half of all charitable dollars

It's time for nonprofits to rethink donor strategies. Baby Boomers are emerging as the most generous, dominant force in charitable giving, according to a new study from Blackbaud, a software and services supplier to nonprofits, and multi-channel giving the new norm. >>

Advertising | August 20, 2013

Kenshoo: Facebook ads show significant performance improvement

The results of Kenshoo Social's quarterly analysis of 75 billion Facebook ads reveal significant performance improvement over the first two quarters of 2013. >>

| August 20, 2013

Microsoft Tag to be terminated

The Tag service is being terminated, according to a recent announcement from Microsoft, just a few years after it was launched. >>