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BizReport : August 19, 2013 Archive

August 19, 2013 Archive

Email Marketing | August 19, 2013

Report: Personalization falling short of personal

When it comes to online engagement, all the experts are telling brands to personalize. Use names or note previous purchases. Personalization, after all, shows the brands cares and knows about the customer. But new data out from SimpleRelevance indicates these personalization efforts aren't enough and in some cases customers still aren't targeted correctly. >>

Ecommerce | August 19, 2013

Audience costs, frustrations impacting how brands perform

The cost to acquire certain audience members is high for retailers, but did you know that faulty infrastructure could cost more? According to one report, POS downtime can cost brands upwards of $5,000 per minute. >>

Ecommerce | August 19, 2013

Ecommerce trends that may help brands connect

Back to school shoppers are expected to push more than $70 billion retail dollars into the US economy this month. That is a drop in the retail bucket, especially when we take holiday shopping forecasts into account. According to one forecast holiday shoppers could spend more than $600 billion. Our experts weigh in on ecommerce trends that may help brands connect. >>

Mobile Marketing | August 19, 2013

Facebook to test mobile payment service, but will Brits get on board?

The media is awash with news that the social networking behemoth is to start testing a new service aimed at allowing Facebook users to make purchases with just their Facebook login, but will consumers in the UK trust a service not operated by a bank? >>



Email Marketing | August 19, 2013

Study highlights importance of mobile-first email strategies

A new report from Yesmail Interactive reveals that, while almost half of email opens happen on a mobile device, the average click-to-open rate across all industries is 100% higher on a desktop. >>

Ecommerce | August 19, 2013

Barclaycard US LiketoLove campaign and bold fashion purchases in UK

Barclaycard in the US gives consumers a chance to share what they love in life via social media, while in the UK the company reveals that what is purchased online is often more bizarre or daring than would be purchased in real life. >>