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BizReport : August 15, 2013 Archive

August 15, 2013 Archive

Mobile Marketing | August 15, 2013

More mobile users want location-based offers

Since 2009, mobile phone owners have become more interested in receiving offers from brands on their device, provided they have given permission for a brand to do so. >>

Social Marketing | August 15, 2013

Social trumps search for online content discovery

When searching for content online, social networks trump search engines among younger Internet users, according to a new study from media platform Blinkx. >>

Mobile Marketing | August 15, 2013

Holidaymakers don't take a break from Twitter

Taking a mobile device on vacation is about as important as taking local currency and sun tan lotion. New research reveals how holidaymakers feel the need to keep in contact and send progress reports while they take a break. >>

Social Marketing | August 15, 2013

How to tell an influencer from an advocate from a customer

In the social space the Influencer is the Holy Grail of customers. There are customers - those who 'like' a page or buy a product. There are 'advocates' - those who share product listings and deals. And there are 'influencers' - those who advocate on behalf of a brand, and have some stature among their followers. >>

Social Marketing | August 15, 2013

Franchisors holding strings on local franchise online presence

While most franchisees consider themselves autonomous from their franchisors, a new report points to potential problem areas - primarily in the online space. According to new data from the BIA/Kelsey Local Commerce Monitor, most websites and even social media holdings are owned and operated by franchisors - not the local businesses. >>

Advertising | August 15, 2013

Social, mobile tools to increase business awareness

Two new toolsets in the online space should set up brands to better understand how their mobile and social presence is impacting customer engagement. >>