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BizReport : August 8, 2013 Archive

August 8, 2013 Archive

Mobile Marketing | August 08, 2013

Nexage: How mobile RTB is pushing audiences, spending

According to some experts, programmatic - or real time bidding (RTB) - advertising spends will account for at least half the mobile ad spend with in the next few years. This increase in RTB spending is pushed by the data rich audience segments delivered. >>

Loyalty Marketing | August 08, 2013

British shoppers' patience runs out after six minutes of queuing

Physical stores are going to have to find a way of keeping checkout lines moving as consumers, used to instant gratification at the click of a mouse or the tap of a screen, become less tolerant of queuing up to pay for goods in a store. >>

Loyalty Marketing | August 08, 2013

Frequency and consistent branding key to YouTube brand marketing success

Consistent branding and frequency are key to building a brand following on the world's most popular video sharing platform, according to YouTube marketing software firm Pixability. >>