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BizReport : Mobile Marketing : July 29, 2013


Xtify, Usablenet partnership pushes personalization into mobile

In the mobile space, personalization may be of greater importance than...well, just about anything. Studies have shown that mobile users look for coupons/offers, local businesses and information because they have an immediate need for that information. A new partnership between Xtify and Usablenet increases the personal aspect of mobile.

by Kristina Knight

A new partnership in the mobile space is setting up brands to offer more engaging - and personal - mobile experiences. Usablenet and Xtify have partnered to push the personal factor for many mobile brands. Through the partnership Xtify will integrate their engagement technology with Usablenet's leading experience platform to push more personalized, relevant content to mobile browsers.

"Push notifications via mobile app have been extremely successful for major brands," explains Carin van Vuuren, CMO of Usablenet. "Further extending this level of personalized targeting will further empower marketers to create better experiences for mobile users and drive customer engagement."

Through the partnership brands can:

• Increase targeting ability based on real time behaviors, visit sources and user location
• Increase personalization of content and offers
• Use customer behaviors to make offers of relevance on the current purchase
• Use push notifications ot increase engagement without CRM integrations

"Our goal is to expand the value and opportunities for brand engagement with customers via mobile," said Josh Schiffman, SVP, Strategy and Operations, Xtify. "Usablenet understands how to leverage the mobile web to offer personalization and engagement to all brand followers. We could not be happier to work with a company who has such expertise in the convergence of mobile and brand engagement."

Image via Shutterstock

Tags: mobile commerce, mobile engagement, mobile experience, mobile marketing trends, Usablenet, Xtify










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