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BizReport : Viral Marketing : July 24, 2013


Unruly: Video shares up 7% since Q1

Every week, video is becoming more social. That's the big takeaway from new data out from Unruly. According to their research video ad shares have increased 7% since Q1 2013 with record-breaking shares throughout the month of April.

by Kristina Knight

That record-breaking month? Came even though there were no huge media events - like the Super Bowl, the Olympics or televised concert events.

Unruly researchers studied how video ads were shared throughout Q2 to come to their results, which included:

• Branded content shares increased 7% from Q1 to Q2 2013
• More than 33 million content pieces were shared
• The Entertainment sector saw 11 million video shares
• CPG/FMCG shares reached more than 9.5 million
• Tech accounted for 17% of shares, with 5.9 million

"[We] saw ads in almost every sector share grow in terms of sharing," said Ian Forrester, Unruly's Insight Director. "It shows brands can make it big outside of the Super Bowl...

And, brands looking to stand out from the crowd should take a page from Geico - that cute little gecko is getting a lot of shares, even after the usual 2-week video lifespan says Forrester.

"GEICO displayed a stroke of social video genius by making an ad that speaks to that feeling we all have on Wednesday, when we have got through half of the working week," continued Forrester. "The ad is unusual in that it has enjoyed a peak in shares every Wednesday since launch, continuing to spread GEICO's message long after a normal ad's social interactions would have largely diffused [2 weeks following launch, according to Unruly's Social Diffusion Curve]."

Image via Shutterstock

Tags: social marketing, social sharing, Unruly, video ad trends, video advertising, video sharing, video trends










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