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BizReport : Advertising archives : July 11, 2013

Twitter kicks off FIFA 2014 ad package auctions

The 2014 FIFA World Cup doesn't kick-off for another eleven months, but that isn't stopping Twitter from getting some pre-game action going. At the end of this month, the micro-blogging platform will start auctioning off advertising packages for the major sporting event.

by Helen Leggatt

Sales information pertaining to the sale of advertising on Twitter for the 2014 FIFA World Cup, seen and reported on by Ad Age, reveals that the micro-blogging platform will be soon be holding its first ever auction of ad packages for the hugely anticipated football event.

According to Ad Age's Cotton Delo, four FIFA global reach ad packages will be auctioned, starting at the end of July - a gold, silver, and two bronze packages.

"The gold package includes six promoted trends to run on six days, including the dates of the final game and one of the semi-final games," writes Delo. "Its ratecard value is $3.6 million, given the assumption that global promoted trends will be sold for $600,000 next summer. Its reserve price is $3.06 million."

The football competition, held every four years, sees 32 national teams compete for a trophy over the course of one month. The 2014 tournament will be held in Brazil and will run from 12 June, 2014, until 13 July, 2014.

Image via Shutterstock

Tags: advertising, Brazil, FIFA 2014, football, soccer, social media, Twitter, World Cup Finals

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