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BizReport : Social Marketing : July 30, 2013

Trendrr reveals size, character of TV-related Facebook interactions

Having gained preliminary access to Facebook user engagement data surrounding talk about television content, digital and social intelligence platform Trendrr has revealed some interesting statistics that show the social network outpaces its rivals combined by 5-to-1.

by Helen Leggatt

markg.jpgIn a recent blog post by CEO Mark Ghuneim, Trendrr has revealed that social media activity tied to television on Facebook is five times that of all other social media networks combined.

In fact, during one week in May this year, activity was seven times that of all other networks combined.

"The size and character of TV-related Facebook interactions have major implications for programmers and marketers," writes Ghuneim. "Adding these new points of engagement makes Trendrr's measurement tools more statistically representative, allowing for a deeper understanding of the marketplace that can help the industry make informed decisions."

Trendrr's other findings include:

- Activity linked to cable television was 4.5 times as large;
- Second-screen activity levels on Facebook were higher among viewers of comedies and dramas;
- Facebook social activity surrounding news programming was twice that of other social networks combined;
- Activity on Facebook involving Hispanic programming was significantly higher; and,
- Live events during airtime were also significantly higher than on other social networks, including Twitter.

Meanwhile, CBS Corp. Chief Research Officer, David Poltrack, told audiences at the recent Television Critics Association, that word-of-mouth far outpaced social media for television recommendations.

Citing findings from word-of-mouth media researcher Keller Fay Group, Poltrack said that 80% of 80 million 'buzz' impressions were as a result of 'face-to-face communications', while just 3% came from social media, reports MediaPost.

Tags: social media, social networks, television, trend analysis, word of mouth

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