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BizReport : Advertising archives : July 11, 2013

Strathcom Media taps Acquisio for budget management

Strathcom Media and Acquisio have released some interesting new data - they've double the AdWords ROI for automotive clients across North America. Strathcom tapped Acquisio's Bid & Budget Management platform to help control ad budgets for auto dealerships in Canada.

by Kristina Knight

Acquisio launched the Bid & Budget Management platform in March of this year. According to the Strathcom Media details clicks to their clients' websites doubled while impression shares remained high and budgets remained in line.

"Managing budgets over a large number of accounts, each of which have a separate budget for Search, Display, and Remarketing requires a great investment in time, and Acquisio's Bid & Budget Management has allowed us to improve our own internal efficiencies, while delivering twice as many leads to our clients for the same investment." said Liza Villatoro, Strathcom's Director of Paid Search.

"What we have done is given online marketers far greater control over their budgets, while, at the same time, freeing them from the burden of time that goes into constantly monitoring a large number of accounts," said Tracy Smith, CMO at Acquisio. "The system seeks the targeted cost per click or cost per conversion, and is on a relentless search for ways to increase volume. It simply is not possible for humans to achieve results like the Bid & Budget Management system does, and we are incredibly excited to see the great value that those using the system are able to pass on to their clients."

According to Strathcom Media:

• Budget Variance dropped to -.20% (average), no budget variance was greater than -.77% (30 days)
• Bids were properly dayparted which helped to increase impressions
• No budgets were exhausted and all remained on-target

Tags: Acquisio, ad budget tools, advertising budgets, advertising tools, Strathcom Media

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