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BizReport : Ecommerce archives : July 01, 2013

Reports: Shoppers buying more and more often online

More and more people are starting up their own businesses, hoping to cash in on the expanse of the Internet. That according to new data out from Bigcommerce, which notes a 70% increase in new ecommerce entities between Q1 2012 and Q1 2013.

by Kristina Knight

"Economists need look no further to prove that e-commerce is thriving," said Eddie Machaalani, co-founder and co-CEO of Bigcommerce. "It's incredible to see this kind of explosive growth, with new e-commerce entrants up 162 percent over last year. It's certainly proof positive that more people are finding entrepreneurial success online -- especially when they're armed with the right tools."

Other interesting findings include:

• Global ecommerce is up 162% (2012 vs 2013)
• Independent ecomm sites increased revenues nearly 20% (Q4 2012 vs Q1 2013)
• 49% of Bigcommerce e-stores (American) were owned by moonlighters

As for the online shopping experience, the Bigcommerce report shows mobile making more headway. Sales via Android and i-Devices are up more than 300%, with iPad leading the way at a $22 million clip (Q1 2013). Those shoppers, by the way, are also spending more on each e-purchase. The report shows the average UK ecommerce order is up 51% to reach $85/sale. In the US, individual sales are up 8% to reach $105 and in Australia, sales are up 20% to reach $143/sale.

Meanwhile, new analysis out from Custora shows how etailers are finding and engaging these customers. Hint: email is ruling the online waves. According to their data customer acquisition through email has quadrupled since 2009, setting email just behind Organic Search for results. And, while the social space is hot, social acquisition is still cold. According to Custora the Lifetime Value of shoppers acquired through Twitter is 23% lower than average.

Image via Shutterstock

Tags: BigCommerce, Custora, ecommerce, ecommerce tips, ecommerce trends, online shopping trends

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