Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Search Marketing : July 16, 2013
New: List of top Product Listing Ad advertisers on Google
Who are the top 20 advertisers using Google's Product Listing Ads (PLAs)? AdGooroo has released a list of the Top 20 Google PLA advertisers by impression, a list on which Walmart sits at the top but Amazon is way down.
AdGooroo estimates more than 4 billion PLAs were displayed on U.S. AdWords from March to May 2013, the period of analysis, or 5.9% of the total number of AdWords PPC ad impressions (71.7 billion PLAs + text ads) in that period.
With 408 million PLA impressions, representing 129,381 unique products with 262,588 unique product listing ads, Walmart topped the list. Second on the list, with considerably less impressions (187 million) spread across a huge number of unique ads (658,333) and products (479,855), is eBay.
Meanwhile, Amazon appears at number 75 on the list, despite being the biggest paid search advertiser. According to AdGooroo, this suggests the firm "remains more focused on the traditional PPC text ad format rather than devoting time and attention to the new PLA format".
Not surprisingly, it was the Mass Retailers category that generated the most PLA impressions (1.22 billion), the next closest category being Consumer Electronics (400 million). However, in terms of PLAs as a percentage of total AdWords impressions, the Auctions & Classifieds category leads with 33.8% compared with 17% for Mass Retailers.
The full Top 20 can be viewed at AdGooroo.
Tags: advertisers, AdWords, paid search spending, PLA, search advertising
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
dean jackson
Latest Headlines
- Reports: Shifting loyalty, better information key to shopper engagement
- Akamai finds fraudsters targeting tax filings
- Reports outline importance of connected TVs to brands
- Top 3 tips to create a stronger AI strategy
- Expert: How CX can reimagine branded campaigns
- Experts: A year after the pandemic, here's how we're coping
- How AI is helping solve pandemic problems
- Report finds coupon fraud costing merchants $100 million per year