News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mixpo pushes social syndication to market
For those of you in the social space - isn't that all of us by now? - there is a new tool that may help push the right content to the right people. It's a social syndication suite of tools, out this week from Mixpo, allowing social brands to push branded video content across both PC and mobile devices.
The solution is set up to help brands increase the visibility of their video campaigns across fan/brand communities in the social space. Ads and content can be pushed across the big social networks - including Facebook, Twitter and LinkedIn - as well as up-and-comers like Tumblr and Google+ through the SocialBlaster. Probably the most interesting facet is that the tools support not only 'flat' video content but also interactive content.
"We're excited to offer agencies and media networks a compelling way to drive reach and frequency for their video ad campaigns across social," said Anupam Gupta, Mixpo CEO. "SocialBlaster will enable cross-screen social syndication of branded video with unprecedented speed and ease -- and the campaign reporting advertisers need."
"By now, everyone knows that the social media newsfeeds are where interaction takes place. For brands with significant following, to be able to create rich experiences for their fans in the feed, especially with video, is a game-changer," said Jon Groebner, Director of Social Media, Razorfish.
The SocialBlaster took pushes video ads across platforms and screens and then offers in-depth reporting so that the brand can see how the ad performed, how consumers engaged or shared, giving them a better overall picture.
The other tool is called PowerShare is and a video overlay unit, allowing social networkers to share branded content across their networks as well as email; units can also be embedded into websites. The tool supports Flash and HTML5, making it usable across desktops and mobile devices.
Image via Shutterstock
- Top 3 design tips for mobile email
- Cyber Monday: Hottest ever revenue day
- Long? Short? Which headline length generates the most click-throughs?
- comScore: U.S. smartphone ownership reaches all-time high
- UK retail websites struggled to cope with Cyber Monday traffic peaks
- Twitter ups ad relevancy with Tailored Audiences
- Research reveals poor uptake and awareness of NFC payments
- Facebook far and away most frequently used mobile app
Featured White Papers
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...