News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Jumio: Smartphones used everywhere - and we mean everywhere
When it comes to mobile advertising, brands might just be engaging people in the places they least expect. Like the shower. That, according to new data out from Jumio which suggests people are no longer 'leaving them at the door' when it comes to mobiles and bathrooms, bedrooms and even church.
"People view their smartphones as an extension of themselves, taking them everywhere they go - even the most unorthodox places - from the shower to their commute, from the dinner table to the bedroom," said Marc Barach, chief marketing and strategy officer, Jumio. "And panic sets in when consumers are separated from their devices, with privacy concerns topping the list. People have good reason to be on high alert; nearly 30 percent of adults admit to snooping on someone else's mobile phone, making users aware of the potential violations that happen when we put our own phones down."
According to Jumio's Mobile Consumer Habits Study one-third of Americans have used their smartphone either in a theater (35%) or while on a date (33%) or at a child's school function (32%). Other interesting findings include:
• 55% have used mobiles while driving
• 19% have used mobiles while in church
• 12% have used mobiles while in the shower
• 10% say they've used a mobile while having sex
The study also found that most (59%) Americans keep smartphones password protected and nearly one-third (29%) say they've 'snooped' on another person's phone. Singles are more concerned with smartphone security and younger people are most likely to try snooping on another's phone.
Meanwhile most (65%) say they're worried about personal information theft via smartphone) while more than one-third (39%) say they're worried someone else will make calls on their device.
Image via Shutterstock
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
- Adobe: More online TV watched on smartphones than tablets
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...