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BizReport : Mobile Marketing : July 04, 2013

iPhone most popular web-browsing device

Of all the mobile phones currently on the market, it is the iPhone 5 that is the most popular web-browsing device, according to a new report published by independent ad network Chitika.

by Helen Leggatt

chitika.pngThe iPhone 5 is enjoying a significant lead in terms of web traffic generation over rivals Samsung Galaxy S4 and HTC One, based on Chitika's web traffic analysis. The company analyzed tens of millions of smartphone-based online ad impressions recorded on their network from June 1 to June 13, 2013.

According to Chitika, "iPhone 5 users in particular generated about 40% of the total traffic from 4G phones and 76% of the traffic from 4G phones released after July 2012".

More traffic is being driven by users of new 4G phones than older models, despite the latter's time on the market. The largest players in the 4G market are currently Apple and Samsung.

"Seventy percent of smartphone traffic is still generated by non-4G users, and with carriers continuing to expand their 4G capabilities along with price incentives on certain phone models," says Chitika, "it's likely that many users will convert to a 4G device sometime in the near future."

Tags: 4G, Apple, mobile traffic, mobile trends, Samsung, smartphone

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