News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Impermium: Consumers waffling on Internet security
Consumers aren't ignoring the headlines about online security breaches, but they also aren't taking full advantage of security options and protocols. That, according to new data out from Impermium, which finds that most Americans have had virus/malware (56%) or phishing (37%) attacks but fewer than 25% are using two factor authentication to keep their information private.
In June Harris Interactive polled online users on behalf of Impermium; they found that 79% are worried about email accounts, 55% worry about their social media accounts and 71% worry about online banking account security. Meanwhile nearly 20% say they haven't increased their security protocols - by using options like two-factor authentication - because 'it is inconvenient'. Other interesting findings include:
• 27% don't use two-factor authentication because they don't want to share their mobile numbers
• 39% blame the websites for security breaches, saying they need to employ better security
• 37% say weak passwords are to blame for breaches
"Despite heightened awareness of cyber threats and a clear demand for account protection, Americans are still hesitant to adopt new prevention techniques," said Mark Risher, CEO of Impermium. "Two-factor authentication has been held aloft as a 'silver bullet,' but a security system that isn't turned on provides no security. Only with intelligent, risk-based authentication mechanisms can service providers effectively protect users from account hijacking. Consumers and websites need an intelligent solution that is secure yet simple."
As for the cloud, it is also a danger zone, according to consumers. More than 40% say they worry about their personal information that is stored in the cloud. More than half (55%) are also worried about social media accounts being compromised. As for how many have been the victim of attacks:
• 56% say they've had a virus/malware infection on a computer
• 37% have fallen victim to phishing attacks, 20% have been victimized by social media phishing attacks
• 26% have had an account broken into
Image via Shutterstock
- Experts: App usage will change in 2015
- How data will influence 2015
- Top 4 investments to make in 2015
- Researchers use Yelp to predict a restaurant's chances of survival
- Are your employees stifling yawns during status meetings?
- Survey reveals the odd places consumers shop by mobile
- Marketers urged to lower ad viewability expectations
- 50% of consumers who want marketing comms prefer them via email
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...