News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How valuable is social marketing?
New data out from Neolane offers insight into just how effective those Facebook campaigns can be. Among the findings: Facebook users are most interested in service apps, contests and games.
According to the Neolane data the most requested information by businesses are email addresses, birthdays and customer likes, while the most engaging Facebook apps and pages include Service apps (17% interest, US users), contests and games (44% interest, US users).
"With 1.1 billion users actively sharing details spanning all aspects of their lives, Facebook is perhaps the largest, richest and most accurate database ever," said Stéphane Dehoche, president and CEO, Neolane. "While brands continue to employ strategies to engage their community of fans, our analysis reveals that they're also increasingly leveraging Facebook to capture and enrich customer data. With consumer expectations for relevant, personalized experiences rising, marketers can't afford to ignore this still largely untapped goldmine."
Two new products are set up to help social brands better communicate.
First, from Visible Technologies, a new way to measure social media campaigns. The Visible Intelligence platform now allows brands to reach custom metrics and segmentation graphs, in addition to metrics previously available. These new analytics should help brands better track their social investments.
"This release taps into the goldmine of information in our platform to help marketers boost brand awareness, streamline marketing workflow and uncover insights that provide return on social investments," said Richard Pasewark, CEO of Visible. "At Visible, we understand that every customer has a different set of expectations for social media and we continue to drive results with the scope of capabilities in our VI Platform."
Finally, LinkedIn and IDG Communications have partnered to offer IT brands an 'in' with LinkedIn users. Through the partnership IDG and LinkedIn will offer IT pros using the social network groups and programs which can be used to strengthen their professional positions.
They will create a Hosted Technology Group Program to educate IT professionals and tech buyers on IT topics and will also create a 6-month program called the Custom Technology Group, which will push content to the users.
Image via Shutterstock
- Black Friday, Millennials, shopping, standing in line and... spiders
- Amazon strikes a pose with huge fashion photography studio in London
- How does $1-$3 per month sound for an ad-free Internet experience?
- Study: How mobiles are influencing moms
- Survey: SMBs drawing a line at Thanksgiving
- Is free enterprise search a game-changer?
- Expert: How mobile is changing customer relationships
- Prediction: Programmatic to push content marketing spend
Featured White Papers
- 6 Common Marketing Problems and How to Beat Them
Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of Marketing eBook and get control....
- Social & The DMP: Understanding Data-Driven Social Media Marketing
Learn how top marketers improved their Social Media Marketing....