News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How Skiver is pushing higher social engagement for brands
In social, conversation is king, and a new agency on the block is helping brands build better social conversations from the ground up. Last year restaurant brand Hooters tapped Skiver Advertising to help them make a great impact on the social space.
According to company data, the Hooters brands climbed from a ranking of 56 on the social charts to 12th over the past 9 to 12 months. The rankings are based on the NRN Social 200 Index, which ranks brands according to audience size and reach, brand influence, engagement and movement as well as lifetime aggregate.
"The video we created for Hooters in response to Seth Meyers' joke demonstrated how nimble Skiver's digital practice team is - and that's key in our space," said Skiver Director of Digital Strategy, Chris Van Dusen. "Within hours, we'd developed a strategy and began to implement it on social media, and within a few days we'd created a video that was going viral. Our clients love being able to get campaigns to the market without lag time; it allows us to start seeing results immediately."
"Our industry-leading digital team produces instantaneous and entertaining branded content that sparks conversations and increases consumer engagement," says Jeremy Skiver, president and CEO of Skiver Advertising. "In advertising, it used to be that the big ate the small. Today, the truism is the fast eat the slow. If the growth of digital media in our business has taught us anything, it's that speed to market trumps all - and Skiver is on the spear point of creating meaningful content, at lightning speed, that allows our clients to reach people quickly, efficiently, and effectively."
Skiver designed social campaigns and then launched them into the social web, helping to drive conversations across the big social playing fields - including Facebook and Twitter as well as picture-based Instagram and video-based YouTube.
- Netflix dominates U.S. peak Internet traffic
- Omni-channel shopping putting pressure on stores to raise shopper engagement
- Big spending forecast for UK Black Friday
- Do you know why online shoppers abandon carts?
- Travel study reveals extent of travelers' frustration with poorly performing apps, websites
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...