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BizReport : : July 11, 2013


How mobile will impact 2nd half of 2013

With more consumers moving into the mobile space, content developers and advertisers are also setting their sights there. One expert suggests mobile will continue to engage more users, giving mobile brands more leverage for their campaigns.

by Kristina Knight


Kristina: What trends are you seeing in mobile/app space?

Brian Sapp, Director of Developer Partnerships at Tapjoy: Now is a really great time to be in the mobile world. As more developers move from console gaming to mobile, the caliber of high-quality graphic games continues to increase. Also, seeing texting apps and messaging apps here in the US mimicking Kakao's model and vying for dominate market share is an admirable challenge. I think Pinger is well on their way, but it's an exciting race to watch.

Kristina: What are trends in mobile monetization that you are seeing?

Brian: Other verticals are taking notice of the free to play model and jumping in with mobile economies on their apps. Top Chef University, FitStar and Popcorn Flix are just a few examples of non-gaming apps that are getting very creative with how to allow users to access premium content through in-app purchases or engaging with advertisements.

Kristina: How do you expect the rest of 2013 to shake out?

Brian: I expect we'll see more big brands spending on mobile. In 2011, 10 of the top Fortune 100 brands were on our network, and last year that number skyrocketed to 61. I think by the end of the year, if you're a Fortune 100 company and you're not using Tapjoy in your mobile marketing mix, you'll be in the minority. I also think that integrations will be key. As marketers discover the quality alternatives to banner ads and developers begin to scale, I think we'll begin to see more interesting brand integrations into mobile apps.

You can read part 1 of my chat with Brian and Tapjoy here.

Tags: mobile engagement, mobile marketing, mobile trends, Tapjoy










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