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BizReport : Ecommerce archives : July 19, 2013


Euclid launches retailer-specific analysis

This week, Euclid has launched a retailer-specific analysis suite, set up to help physical retailers determine which marketing efforts are pushing more conversions and helping to increase the engagement of customer lists. The Euclid Analytics for Specialty Retail tools may also improve the customer experience.

by Kristina Knight

In an early test, the analysis suite helped a high-end denim retailer determine that catalog mailings decreased in-store purchases while mailed postcards increased store visits and average visit time. Another early test of the tools helped an apparel retailer increase the time shoppers spent in-store (7 minutes longer in 3 months), pushing additional sales of $2,000 per store (average) each week.

"[The]...youth apparel retailer used Euclid's platform to better understand the relationships between staffing, shop time, and sales. As a result, this retailer took aggressive steps to improve shopper engagement by incentivizing employees to maintain a higher average shop time," writes the company.

The Euclid Analytics for Specialty Retail looks at how retailers are advertising, helping to optimize campaigns overall, but in addition the suite looks at things like floor sets to help the retailer determine if layout could be improved to create a better customer experience. This kind of whole picture analysis takes not only advertising into account but the in-store experience, which has been shown to impact not only how much money is spent but how often a shopper might return to a store.






Image via Shutterstock

Tags: ecommerce trends, Euclid Analytics, retail analysis, retail trends








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