News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Covario: Mobile pushing search, overall spend up 22%
New data out from Covario shows just how mobile is beginning to impact the overall search category. According to Covario's report mobile search now represents 16% of the global paid search spend (Q2 2013), with 40% of the spend focused on smartphones and 60% on tablets.
Overall the paid search spend increased 22% between Q1 2013; spending is up 23% Year over Year (YoY). But looking at mobile the numbers are more dramatic: PPC spending on mobile increased 132% YoY.
"CPC inflation was driven by a rush of competition in CE and tech industry spending in the second quarter," said Alex Funk, Director of Global Paid Media Strategy, Covario. "There have also been several platform changes over the past three quarters, including Google's Product Listing Ads and the new Enhanced Campaigns, but it's too early to tell if the latter has really affected CPCs yet since much of the market is taking a wait-and-see attitude."
Other interesting findings from Covario's Global Paid Search Spend Analysis includes:
• Cost per Click (CPC) increased 10% through Q1 2013
• US and Canadian advertisers saw an 8% increase in search spending (Quarter to Quarter)
• EMEA (Europe, Middle East, Africa) saw 43% increase in paid search (QtoQ)
• Asia/Pacific spending increased 55%
"We expect sustained paid search growth in APAC through the second half of the year with consumer product interest peaking as it usually does in the fourth quarter," Funk said.
Looking at the remainder of the year, Funk believes Euro-zone search spending will increase and suggests brands push most of their budgets into the Google space. Google has an 85% market share.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...