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BizReport : Mobile Marketing : July 23, 2013


Canadians would buy more if more mobile ads displayed while shopping

Canadians would buy more if more mobile ads were presented to them while shopping locally, according to the findings of SAS Marketing Research.

by Helen Leggatt

SAS_TPTK_logo.gifOver a third (38%) of Canadians say they would buy more if more promotional mobile ads were displayed to them while out shopping with their smartphone, found the survey of 1,506 Canadian mobile users.

Canadian women, in particular, were the most likely to take up in-store deals sent to their smartphones, with 44% saying they would buy multiple items if presented with relevant promotions, compared with 31% of men.

Furthermore, women were more likely to return to a store that offered them mobile-based, local promotions - 51% versus 43% of men.

Atlantic Canadian smartphone users were most interested in receiving promotions and product notices sent to their mobile phones from nearby stores: 69% compared to 57% for the rest of Canada.

Even in-store, Canadians would like to see more information on their smartphones with 82% saying it would be helpful to get detailed product and service information on their phone while in-store.

"Retailers with both an online and bricks and mortar presence should consider offering purchasing suggestions to their customers while they are in store," says the study. "Seven in ten surveyed said they find it helpful when retailers make suggestions based on their previous online purchases."

Tags: Canada, gender, in-store, mobile advertising, product discovery, smartphone










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