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BizReport : Mobile Marketing : July 17, 2013

appnext platform offers native content through mobile, apps

Native advertising is pushing into the mobile gaming space with a new platform called appnext. The platform is a social games network which helps users find new games, serving recommendations in 'natural' breaks.

by Kristina Knight

Now the platform is expanded to push native ad content as well as recommendations. Through the platform game developers can serve native content within the gaming environment, helping to increase the relevancy of the content.

"Regardless of which platform they choose, the appnext mobile monetization network enables any mobile game developer to monetize their game's existing traffic in order to generate new daily traffic for free," said Elad Natanson, Founder, appnext.

"Thanks to appnext's innovative ad unit, we're generating more revenue than we previously did with other ad networks," said Deniz Piri, CEO, Ahoy Games. "Beyond that, it doesn't interrupt the user experience and allows us to offer our players more relevant game offers during breaks in the game."

The native content can be served during in-game events or by clicking on the 'More Games' tab; according to the company the interstitials have pushed engagement by 25%. They've also increase click quality. Through the platform:

• Ad units can run across game publishers
• Ads can be integrated game to game
• Target games based on user demographics, behaviors and interests
• Push game discovery during 'natural' game breaks so the original experience is not interrupted

Image via Shutterstock

Tags: appnext, in game advertising, mobile game discovery, mobile games, native advertising

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