News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
appnext platform offers native content through mobile, apps
Native advertising is pushing into the mobile gaming space with a new platform called appnext. The platform is a social games network which helps users find new games, serving recommendations in 'natural' breaks.
Now the platform is expanded to push native ad content as well as recommendations. Through the platform game developers can serve native content within the gaming environment, helping to increase the relevancy of the content.
"Regardless of which platform they choose, the appnext mobile monetization network enables any mobile game developer to monetize their game's existing traffic in order to generate new daily traffic for free," said Elad Natanson, Founder, appnext.
"Thanks to appnext's innovative ad unit, we're generating more revenue than we previously did with other ad networks," said Deniz Piri, CEO, Ahoy Games. "Beyond that, it doesn't interrupt the user experience and allows us to offer our players more relevant game offers during breaks in the game."
The native content can be served during in-game events or by clicking on the 'More Games' tab; according to the company the interstitials have pushed engagement by 25%. They've also increase click quality. Through the platform:
• Ad units can run across game publishers
• Ads can be integrated game to game
• Target games based on user demographics, behaviors and interests
• Push game discovery during 'natural' game breaks so the original experience is not interrupted
Image via Shutterstock
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
- Study: Finance, saving important to Millenials
- Survey: More consumers want to be paperless
- Survey IDS when customers will share personal data
- Bing: Voice searches for hotels up 343% YoY
- Top 5 tips to take business paperless
- Snap Ads spend rises 593% QoQ
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...