News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Advertisers warned about delivery of Royal birth advertising
Thinking of cashing in on the imminent birth of a new member of the British Royal family? You'd better brush up on your Advertising Standards Authority rules and regulations first.
It's a huge marketing opportunity and many big name advertisers have already jumped on the Royal baby bandwagon. However, caution is needed. Any use of material that shows, or mentions, any member of the Royal family must first be approved by the Lord Chamberlain's office, whose role is "to oversee the conduct and general business of the Royal Household and to be a source and focal point for important matters which have implications for the Household as a whole".
The Advertising Standards Authority is the UK's independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice.
"Linking campaigns to Royal events is always tempting, and although general references to the Royal birth or simple congratulatory messages are potentially acceptable, ads shouldn't go as far as claiming or implying that a particular product is endorsed by the Royal Family or that a product is affiliated to Royal events when it is not," said the Advertising Standards Authority in a recent announcement.
Image via Shutterstock
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
- Studies: Shoppers want connection
- Brands: What to prep now for Thanksgiving Weekend
- Would your website earn Google's mobile-friendly label?
- Third of UK online retailers are not ready for the Christmas rush
- Study: Consumers find driving need to be always on
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...