News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
62% predict rise in Facebook marketing efforts
A survey of U.S. advertising and marketing executives reveals almost two-thirds predict an increase in their Facebook marketing efforts in the next 12 months.
The Creative Group asked 400 U.S. advertising and marketing executives whether they thought companies will increase, or decrease, advertising and marketing investment in various social media sites over the course of the next year.
Sixty-two percent believe more will be invested in the world's biggest social network - Facebook - up from 53% last year. Just over half (51%) believe more efforts will be made with professional network LinkedIn, while 50% believe Google+ will also receive more attention.
"Today, there is a social media component to nearly every marketing campaign," said Donna Farrugia, executive director of The Creative Group. "The challenge is determining which channels make the most sense for the brand and how to truly engage with customers via social media."
The survey found that image-sharing social media sites, such as Pinterest and Instagram, were not areas in which executives would be increasing budgets with 12.5% predicting a decrease in spending.
Image via Shutterstock
- Six ways to increase the performance of your Pinterest Pins
- Personalization key to becoming a 'Best Friend Brand'
- Young mobile users annoyed by ads in apps
- Top 3 tips to harness dark social data
- Report: M:Commerce share up one-third
- Consumer engagement with mobile ads on the rise
- Android dominates smartphone market
- How to tell if social is right for your brand
Featured White Papers
- How to Create a Mobile Device Storefront
It is estimated that 55% of Americans regularly shop online at an average of 15.6 online purchases per year. However,...
- Why The Smartest Marketers Have External Writing Teams
Here's why the savvy ones in the business are outsourcing their content right now (and why you should be, too)....