BizReport : July 29, 2013 Archive

July 29, 2013 Archive

Mobile Marketing | July 29, 2013

Mobile malware down in U.S., up globally

Good news for U.S. mobile phone owners - the number of devices infected with malware dropped dramatically between the first and second quarters of this year. However, global malware threats remain unpredictable with tens of thousands of new threats identified. >>

Research | July 29, 2013

App users want discounts, finds report

When it comes to downloading a branded app, don't expect to find a lot of mobile users playing dress up or clicking through games. According to new data out from thinktank Ipsos, most branded app users in the US are looking for one thing: discounts. >>

Mobile Marketing | July 29, 2013

Xtify, Usablenet partnership pushes personalization into mobile

In the mobile space, personalization may be of greater importance than...well, just about anything. Studies have shown that mobile users look for coupons/offers, local businesses and information because they have an immediate need for that information. A new partnership between Xtify and Usablenet increases the personal aspect of mobile. >>

Ecommerce | July 29, 2013

Early back to school sales activity heading in One Direction

New data released by Google reveals 2013 is experiencing the earliest back to school shopping season ever with boy-band One Direction supplies an extremely popular option and mobile playing a key role in the search and purchase process. >>

Advertising | July 29, 2013

RTE taps Adap.tv for programmic buys

One more way for broadcasters to tap into their audience members: programmatic ad buys which target local viewers living or working abroad. Recently RTE, the Irish Republic's largest broadcaster tapped Adap.tv to power programmatic buys outside the Republic - and hit a nearly 100% fill rate. >>